Creator Confidential
I’m Lucie Fink, video producer, digital creator, and former host at Refinery29. Over the past decade, I’ve built an audience of 1M+, reached hundreds of millions of viewers, and partnered with world-class brands. Every two weeks, I pull back the curtain and share the exact strategies and creative frameworks I use so you can grow faster, smarter, and with the right audience.
Today’s read: 14 minutes
In 2019, I made my first hire: a social media assistant. I had just left Refinery29 and realized pretty quickly just how deep in over my head I was. This assistant helped with formatting newsletters, writing captions, and the occassional video edit. Fast forward to today: it’s 2026 and I now have a team of 20 people working with me every single day. This week, I'm breaking down exactly how I've structured my business like a true media company, who these people are, what they do, and how this evolution happened over time.
This issue includes:
👥 The full breakdown of my 20-person team (roles, responsibilities, compensation structures)
💼 How I've organized different "departments" within my business
📈 The hiring journey from zero employees to a full-scale operation
💡 Lessons I learned about when to hire, when to outsource, and when to DIY
Subscribe to read the rest.
Become a paying subscriber of Creator Confidential to access this post and other subscriber-only content. Get full access for just $8/month (that's $4 per issue — less than a latte, far greater ROI).
SubscribeA full access subscription gets you:
- Real, behind-the-scenes creator playbooks
- Unfiltered money + brand deal breakdowns
- Members-only Q&As, templates, and tools
- First access to new projects and drops
- Priority consideration for 1:1 coaching
- Unlimited access to the full archive