Every revenue stream I have as a content creator

I’m Lucie Fink, video producer, digital creator, and former host at Refinery29. Over the past decade, I’ve built an audience of 1M+, reached hundreds of millions of viewers, and partnered with world-class brands. Every two weeks, I pull back the curtain and share the exact strategies and creative frameworks I use so you can grow faster, smarter, and with the right audience.

Monetizing in the creator economy is anything but straightforward. Most people think it's just brand deals and affiliate linking, but the reality is far more complex. This week, I'm breaking down every single revenue stream that flows into my business as a content creator. The good, the bad, and the surprisingly lucrative.

This issue includes:

Let's talk about money.

Not in a vague, hand-wavy "you can make good money as a creator" kind of way. I mean actually talk about it. The streams, real numbers, and behind-the-scenes insights that few creators ever talk about publicly.

When people see creators online, they often think one of two things. Either they’re certain that we don’t have real jobs and are mooching off of our partners, or they think we’re all living lavish lives, earning big from every post we make.

The truth is somewhere in between: many creators haven’t figured out how to monetize (even with millions of followers), while others have buttoned-up media ventures bringing in seven or eight figures a year.

I’ve been doing this for over ten years now, and my revenue streams have evolved dramatically over time. What started as just a salary at Refinery29 has turned into 13+ different ways that money flows into my business.

Today, I'm walking through every single one.

And unlike what you'll hear on my podcast, I'm including actual numbers, real examples, and insights I genuinely cannot share anywhere else. Pssst… this is a long one! If the email gets cut off and says [Message Clipped], just tap “view entire message.”

Let's dive in!