Creator Confidential
I’m Lucie Fink, video producer, digital creator, and former host at Refinery29. Over the past decade, I’ve built an audience of 1M+, reached hundreds of millions of viewers, and partnered with world-class brands. Every two weeks, I pull back the curtain and share the exact strategies and creative frameworks I use so you can grow faster, smarter, and with the right audience.
Today’s read: 11 minutes
In case you’re unfamiliar with the terminology, an affiliate creator is a content creator who earns income by recommending products and sharing affiliate links, receiving a commission when their audience makes a purchase through those links. Although I do share affiliate links for products I love, I have never considered myself to be a full-on “affiliate creator.” (There are many people out there who lean hard into this category and earn a majority of their revenue this way—and that has never been me.)
Brand partnerships have been the backbone of my business’s income, and affiliates always felt like someone else's game. But over the past year, I've completely changed my approach, and the results have been pretty wild. This week, I'm sharing exactly what shifts I made, and how I now think about affiliates as part of a broader strategy.
This issue includes:
💰 Why I resisted affiliates for so long (and why I was wrong)
📈 How I went from less than $1,000/month to consistently earning over $5,000/month
🔗 The exact tactics I use to drive affiliate traffic without feeling salesy
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